BusinessWeek Online - Beverly Hills Realtor Sally Forster Jones is trying to win over a new client by cutting right to the most important point of the sale — the price. “The house is worth two-ish,” Jones says, meaning $2 million. Jones explains that the client could list the home for $2.29 million, but then risk having it sit on the market for months. If the asking price is $1.99 million, “that sounds like a deal,” Jones says. The seller should get multiple offers, and the winner will be less likely to seek concessions after the inspections. “The lower end will be a better experience,” Jones says.
